What kind of product you make?/你帶來了什麼產品?

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On this wide planet, a job was born and it is to be called the “Product manager”, and believe it or not, this job acts just like the parents of a product.
The parents of a product? Why?! This goes from looking for the needs of consumers, starting and running a huge product line, the specifications of the products, and of course the appearance and the beauty of the design…
You think that’s finished? No no… Finding the right technology and vendor supports is important, along with a variety of professional technical unit to produce prototypes, and one thing is to concern about the cost, end price control and forecast.
Estimate the amount of investment and recovery, trial production, unlimited test experiments and revision, and then real production, packaging design, copy write and instructions.
On time to markets with great quality, product education, all related supports, feedback from the consumers and the market are also just as important.
What comes last and the hardest is that the products has to be famous in the market, it has to be well sold until this product has really come to an end really… So what do you think of this job now? You have to be responsible for either the success or a failure result of the products! Wow.. Imagine that!
Actually, all of those individual steps, I could probably count with five fingers the amount of things I need to get down and really do myself. What I really have to do is to find out what my ‘children’- as in products need at this stage? Hence, finding the right person to work with and create the best outcome together.
The key to this success is to clearly know what this ‘child’ need now and learn to communicate well so those people are willing to make the great success with and for you. In most companies, the owner or the manager is seen as their own product manager, e.g. Steve Jobs – APPLE or even just the owner of a breakfast shop down the road.
I must say this job is one of the superb jobs in this coming 20 years, because it is really not easy to find someone that is so experienced at the same time succeed in this job. The reason is simple – present market is lacking work experiences and practices.
Even if there are enough practices, most of the product managers are based on the OEM fields in Taiwan, because there are too few to be called – Brand.
However, no matter ‘Brands’ or ‘OEM’, the key thing is that most of these product managers tend to forget to be responsible for their products, whether they’ve been in this job for 10 years or 20 years, they are still missing that key part.
So that’s why whenever I receive a business card – Product manager, I’d be curious and observe this person for a while.
So are you a product manager?
In fact, anyone in the society could be their own product manager…
What products are you willing to bring to and for this world?

 

 

在地球上,
有一個職務叫做產品經理(Product Manager),這個工作相當於產品的父母親,
因為從尋找消費者的需求,產品項目開案,亮點與規格的設定,設計出美觀又好用的外觀與人機界面,
找到可以支撐的技術與廠商,和各種專業技術的單位配合做出雛形,成本與終端售價的控制與預估,
投資金額與回收的預估,試產,無數次的測試實驗與修正,量產,包裝設計,文案與使用說明,
當然還有對的上市時間與無誤的品質,產品的教育訓練,相關配套的所有支援,消費者的反應,市場的反應,
要想辦法讓他有名,還得能賣得好,直到這個產品壽終正寢為止…(當然,這中間還有很多很多的是沒寫道…)
覺得這個工作很難嗎?為產品負成敗責任!
其實整個流程中單項真正要自己動手做的事真的不多,
而是你知不知道自己的小孩(產品)在現在這個階段最需要的是什麼?找出那個單位或人,在時間內和他一起創造出你要的結果,
所以,關鍵能力與技術其實是:清楚知道這個小孩現在需要什麼 以及 與人溝通與驅使別人願意為你做出結果的能力!!!
在大多數的公司,老闆或總經理自己便是那個產品經理,例如:APPLE的Steve Jobs或是你家巷口早餐店的老闆
這個工作是我認為二十年內最夯的超級黃金職務之一,因為這個世界上有這樣經驗以及能做好這個工作的人真的不多,
原因當然是因為目前職場上可以練習的機會與經驗太少,
就算有,台灣也幾乎是以代工為主的產品經理,
因為,真正的品牌太少了!
但品牌也好,代工也好,真正的關鍵是,
大部份做這樣職務的人壓根不覺得自己要為這個產品的成敗負責或負不了責,
所以縱使他在做這工作做了十年也學不到其中的精髓經驗,皮毛與SOP是大家學到的唯一,
所以每當我拿到對方名片頭銜是Product Manager的時候我都會肅然起敬,多觀察一會兒這個人,
你是個產品經理嗎?
其實每個人一出社會都是自己的產品經理,
你想為這個世界帶來了怎樣的產品呢?

Written by aFreer



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