Innovation is not hard, to be Persistent is!/創新並不是最難的,堅持才是!

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I was interviewed by the “wealth magazine” reporters…They asked me to give some kind suggestions for those who wish to do mobile accessories brand in Taiwan to have an idea about what to bear in mind. The only word I said was “Persistence” – that may sound like an abnormal answer to most of you, because what people normally hear is the word – “Innovation”. 
To be honest, I figured 3 key words for apple accessory industry, First! Best! Quality!
But if we put these 3 words together along with time limit, all difficulties rises up. Therefore guys, if a successful brand needs to fulfill the consumers as well as facing the pressure of making more money…. “Persistence” becomes harder! Compromise then sounds easy. 
But have you ever thought how much you have to pay in just for the sake of being persistence?
Apple with Steve Jobs and without Steve Jobs…
This may be a test!

 

 

財訓的記者來訪問我…
聊到給台灣手機配件業者想做品牌的建議,
我的回答是:“堅持”是我的建議! 不過似乎這樣的答案聽起來太一般,
因為或許大家想聽的答案都是“創新”,
其實蘋果的相關產業就三個關鍵字:First!Best!Quality!
只是當這三個字要放在一起同時存在時再加上時限,所有的難度就都出來了!
然而一個品牌想要同時兼顧消費者的需求與這個理想以及現實賺錢的壓力時,
“堅持“便成為了最大的難題,妥協當然很容易!
你有想過為了“堅持”而必須要付出多少代價嗎?
或許有Steve Jobs與沒有他的蘋果,
所考驗的就是這一點吧!

Written by aFreer



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